{"id":33566,"date":"2021-09-17T09:00:44","date_gmt":"2021-09-17T08:00:44","guid":{"rendered":"https:\/\/writingcommons.org\/?post_type=section&#038;p=33566"},"modified":"2024-04-28T21:10:15","modified_gmt":"2024-04-28T20:10:15","slug":"visual-language","status":"publish","type":"section","link":"https:\/\/writingcommons.org\/section\/literacy\/visual-language\/","title":{"rendered":"Visual Language"},"content":{"rendered":"<div class=\"tts_content_wrapper_2\" >\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/writingcommons.org\/section\/literacy\/visual-language\/#What_is_Visual_Language\" title=\"What is Visual Language?\">What is Visual Language?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/writingcommons.org\/section\/literacy\/visual-language\/#Art_Composition_Studies\" title=\"Art, Composition Studies\">Art, Composition Studies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/writingcommons.org\/section\/literacy\/visual-language\/#Linguistics\" title=\"Linguistics\">Linguistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/writingcommons.org\/section\/literacy\/visual-language\/#FAQs\" title=\"FAQs\">FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/writingcommons.org\/section\/literacy\/visual-language\/#Why_does_visual_language_matter\" title=\"Why does visual language matter?\">Why does visual language matter?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-visual-language\"><span class=\"ez-toc-section\" id=\"What_is_Visual_Language\"><\/span><meta charset=\"utf-8\">What is Visual Language?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V<em>isual language<\/em> refers to a <a href=\"https:\/\/writingcommons.org\/section\/rhetoric\/rhetorical-situation\/writer-speaker-author-rhetor-sender\/\">writers&#8217;, speakers&#8217;, knowledge workers&#8217; . . .<\/a><a href=\"https:\/\/writingcommons.org\/section\/design\/principles-of-design\/\"> <\/a> use of <a href=\"https:\/\/writingcommons.org\/section\/design\/principles-of-design\/\">design elements<\/a><a href=\"https:\/\/writingcommons.org\/section\/design\/principles-of-design\/\">, design principles<\/a>, design tools, and <a href=\"https:\/\/writingcommons.org\/section\/information-literacy\/evidence\/visual-representation\/data-visualization\/\">data visualization methods<\/a> to <a href=\"https:\/\/writingcommons.org\/section\/drafting\/\">compose<\/a> and <a href=\"https:\/\/writingcommons.org\/section\/literacy\/communication\/\">communicate<\/a>.<\/p>\n\n\n\n<p><meta charset=\"utf-8\">For artists and writers, when <a href=\"https:\/\/writingcommons.org\/section\/drafting\/\">composing<\/a>, whether in alphabetical discourse, multimodal compositions, or art, visual language may be a <a href=\"https:\/\/writingcommons.org\/section\/rhetoric\/rhetorical-situation\/medium-media-social-media\/\">medium<\/a> of expression. <\/p>\n\n\n\n<p>Related Concepts: <a href=\"https:\/\/writingcommons.org\/section\/research\/research-methods\/empirical-research-primary-research-scientific-research\/mixed-methods\/design-thinking\/\">Design<\/a>; Invention; <a href=\"https:\/\/writingcommons.org\/section\/writing-studies\/semiotics-sign-signifier-signified\/\">Semiotics<\/a>; <a href=\"https:\/\/writingcommons.org\/section\/invention-prewriting\/visual-brainstorming\/\">Visual Brainstorming<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>Visual language has been a central concern for researchers across multiple disciplines, including Linguistics, <a href=\"https:\/\/writingcommons.org\/section\/design\/\">Design<\/a>, <a href=\"https:\/\/writingcommons.org\/section\/research\/research-methods\/empirical-research-primary-research-scientific-research\/mixed-methods\/design-thinking\/\">Design Thinking<\/a>, and Design Studies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-art-composition-studies\"><span class=\"ez-toc-section\" id=\"Art_Composition_Studies\"><\/span>Art, Composition Studies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For artists and writers, visual language may be a form of inspiration and a <a href=\"https:\/\/writingcommons.org\/section\/rhetoric\/rhetorical-situation\/medium-media-social-media\/\">medium<\/a> of expression. Creators speak of being inspired by an ineffable image, a <a href=\"https:\/\/writingcommons.org\/section\/invention-prewriting\/felt-sense\/\">felt sense<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-linguistics\"><span class=\"ez-toc-section\" id=\"Linguistics\"><\/span>Linguistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The concept of <a href=\"https:\/\/writingcommons.org\/section\/visual-language\/\">visual language<\/a> is deeply rooted in linguistics and&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Ferdinand_de_Saussure\" target=\"_blank\" rel=\"noreferrer noopener\">Ferdinand de Saussure&#8217;s<\/a> concept of <a href=\"https:\/\/writingcommons.org\/section\/writing-studies\/semiotics-sign-signifier-signified\/\">Semiotics: Sign, Signifiers and Signified<\/a>. <\/p>\n\n\n\n<p>For Saussure, <a href=\"https:\/\/writingcommons.org\/section\/information-literacy\/literacy\/\">literacy<\/a>, <a href=\"https:\/\/writingcommons.org\/section\/literacy\/communication\/\">communication<\/a>, and <a href=\"https:\/\/writingcommons.org\/section\/information-literacy\/interpretation\/\">interpretation<\/a> evolve around the writer, speaker, knowledge maker&#8217;s ability to associate a signifier (e.g., a word, mathematical formula, computer code, image) with a concept (signified):<br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/dirtyworkblog.files.wordpress.com\/2012\/12\/ferdinand-de-saussure-model-signs.jpg\" alt=\"Resultado de imagen para saussure\" width=\"400\" height=\"254\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"http:\/\/semioticaffyl2018.blogspot.com\/2018\/02\/biografias-ferdinand-de-saussure.html\">http:\/\/semioticaffyl2018.blogspot.com\/2018\/02\/biografias-ferdinand-de-saussure.html<\/a><\/figcaption><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The visual design of your documents plays an extraordinary role in modern communications. Note, e.g, this summary by <a href=\"https:\/\/movableink.com\/blog\/29-incredible-stats-that-prove-the-power-of-visual-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">MoveableINK<\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>1.&nbsp;90% of the information&nbsp;processed by the brain is visual.<br>2. It takes only&nbsp;<a href=\"https:\/\/rocketium.com\/academy\/impact-visual-content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">13 milliseconds<\/a>&nbsp;for the human brain to process an image.<br>3. The human brain processes images&nbsp;60,000 times faster than text.<br>4.&nbsp;<a href=\"https:\/\/www.searchenginepeople.com\/blog\/925-image-stats.html\" target=\"_blank\" rel=\"noreferrer noopener\">80% of people<\/a>&nbsp;remember what they see, compared to ten percent what they hear and 20 percent of what they read.<br>5. In responses to a recent survey,&nbsp;<a href=\"https:\/\/rocketium.com\/academy\/impact-visual-content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">95% of B2B buyers<\/a>&nbsp;said that they wanted shorter and highly visual content.<br>6. Publishers that feature visual content grow traffic&nbsp;12 times faster&nbsp;than those who don\u2019t.<\/p>\n<cite>Source: <em>29 Incredible Stats that Prove the Power of Visual Marketing <\/em><\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_does_visual_language_matter\"><\/span>Why does visual language matter?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Visual language matters because it enhances the clarity, engagement, and resonance of communication. In a world increasingly saturated with information, the ability to present content in a visually compelling way can mean the difference between your message being ignored or embraced. Understanding visual language enables you to design messages that captivate attention, stimulate emotions, and facilitate understanding. Whether you&#8217;re an artist, writer, designer, or a student preparing a presentation, mastering visual language equips you with the tools to articulate your ideas with more <a href=\"https:\/\/writingcommons.org\/section\/information-literacy\/authority\/\">authority<\/a> and impact.<\/p>\n\n\n\n<p><br><\/p>\n<\/div>","protected":false},"author":2,"featured_media":0,"parent":12539,"menu_order":0,"template":"","tags":[],"chapters":[2218,2505],"class_list":["post-33566","section","type-section","status-publish","hentry","chapters-literacy","chapters-visual-language"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/writingcommons.org\/wp-json\/wp\/v2\/section\/33566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/writingcommons.org\/wp-json\/wp\/v2\/section"}],"about":[{"href":"https:\/\/writingcommons.org\/wp-json\/wp\/v2\/types\/section"}],"author":[{"embeddable":true,"href":"https:\/\/writingcommons.org\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":15,"href":"https:\/\/writingcommons.org\/wp-json\/wp\/v2\/section\/33566\/revisions"}],"predecessor-version":[{"id":63867,"href":"https:\/\/writingcommons.org\/wp-json\/wp\/v2\/section\/33566\/revisions\/63867"}],"up":[{"embeddable":true,"href":"https:\/\/writingcommons.org\/wp-json\/wp\/v2\/section\/12539"}],"wp:attachment":[{"href":"https:\/\/writingcommons.org\/wp-json\/wp\/v2\/media?parent=33566"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/writingcommons.org\/wp-json\/wp\/v2\/tags?post=33566"},{"taxonomy":"chapters","embeddable":true,"href":"https:\/\/writingcommons.org\/wp-json\/wp\/v2\/chapters?post=33566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}