{"id":25154,"date":"2021-01-09T07:57:55","date_gmt":"2021-01-09T07:57:55","guid":{"rendered":"https:\/\/writingcommons.org\/?post_type=section&p=25154"},"modified":"2023-08-30T14:20:38","modified_gmt":"2023-08-30T13:20:38","slug":"design-thinking","status":"publish","type":"section","link":"https:\/\/writingcommons.org\/section\/research\/research-methods\/mixed-methods\/design-thinking\/","title":{"rendered":"Design Thinking"},"content":{"rendered":"
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Design Thinking<\/em> is a human-centered, empirical research method that employs user-centric methods (e.g., customer discovery interviews<\/a>, focus groups, usability studies) to solve problems and develop products and applications that people want. <\/p>\n\n\n\n

People (e.g., founders, product managers, developers, engineers) engage in design thinking<\/em> when they set aside their egos and endeavor to listen to consumers and stakeholders in a probleplans and conduct customer discovery interviews<\/a>; focus groups, usability studies.<\/p>\n\n\n\n

Design Thinking may also be referred to as Venture Design<\/a>.<\/p>\n\n\n\n

Key Concepts: Customer Discovery<\/a>; Design<\/a>; Design Thinking<\/a>; Lean Product Development<\/a>; Mixed Research Methods<\/a>; Problem Definition<\/a>; Problem Space<\/a>; Rhetoric<\/a>; Venture Design<\/a>.<\/p>\n\n\n\n

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